Cheese alert! Is Anchor trying to pull a swifty?
Anchor has a block of Edam cheese on the market. It's the same width as the standard 1kg block of cheese. It is the same length as a standard 1kg block of cheese. It's a similar price as a 1kg block of Home Brand cheese. It looks like a 1kg block of cheese. It probably tastes like a 1kg block of cheese.
But the Anchor block of cheese is not a 1kg block of cheese.
It is 900g.
That's because the block is not as high as a standard 1kg block of cheese, but you wouldn't know that as you can't easily see how high the cheese is when it is displayed. And, starting tomorrow, this block will ave a special price of $8.89 at Countdown and Woolworths just to hook more into buying it. Hook you? Well, it is Anchor cheese.
But it's not a bad price for a 1kg block of cheese, if you're fooled. We weren't. But we can't find a 1kg block of Anchor cheese anywhere. Not even on the website. That's because they stopped making it about six weeks ago. Furthermore, we won't when be fooled when the 900g block comes off the special price, either - back up to $13.49 or $15.49 for a tasty block .
Anyway, here's The Muttonbirds.