Monday, January 26, 2009

The battle for friends

Facebook is getting increasingly popular. So popular that last month it recorded almost double the number of global visitors in December than longtime leader MySpace. Facebook doubled the number of visitors in the past year alone - meaning more people had more friends - but really, does this mean that Facebook's easy intimacy is replacing real friendships?

And when people meet up with friends they have on Facebook for a drink, guess what they talk about?

Facebook. While updating Facebook and Twitter pages via the mobile device.

And on that note, Twitter, the fast-growing microblogging and social media site begun by three bloggers in California in 2006, is out-digging the social media site Digg.Twitter is only two years old, and, in essence, very simple: like the status update function in Facebook, it asks the question "What are you doing?", and then gives you a very small space in which to answer. And that's all it does: no faffing about with profiles, photos, poking or sheep.

Twitter increased its popularity tenfold in the UK during the past year - and that’s not including stats around mobile usage.Whereas Digg gets a lot of its visitors from Google (almost 40 percent), Twitter acquires a lot of its users in other social networks like Facebook, through mobile devices. Twitter could go mainstream this year, just as Facebook did about two years ago, led by the 25-34 year old age band as seen here.

Yep, its the interactive world of web 2.0. But as marketing takes a greater hold within social networking we will be entering the world of web 3.0 - driven not just by content or interaction, but with a greater presence of advertising and marketing. In the meantime perhaps some of our relationships may be based solely on exchanges of 140 characters or less - via a gadget that has the name of a fruit.


Technorati tag:,




Blogger Steve Withers said...

I started twittering the day after the jet crashed in the Hudson River and the BBC's Tech reporter said he first heard about the crash from someone he followed on Twitter who happened to be on the first ferry to arrive at the scene. That made me have a look....and I was hooked. It's easy, fast, and you can follow the likes of Stephen Fry and publisher Tim O'Reilly through their day, almost hour by hour. I've connected Twitter to both my blog and to the status update on Facebook. Then I tweet about each blog post....and the hits on my blog doubled overnight and it has been sustained. Fascinating.

January 28, 2009 at 11:55 PM  
Blogger Steve Withers said...

Oh....and I mostly tweet via my iPod Touch. Wherever there is wifi.

January 28, 2009 at 11:56 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home

Powered by Blogger

Clicky Web Analytics